New process technology brings new changes
From the point of view of the printing process, the technology that has had the most profound impact on the book design over the years and brought about the greatest change is the emergence of UV glazing technology. Those who are familiar with the printing process know that UV glazing can improve the feeling of light refraction of prints, and can increase brightness locally, and it is also a very environmentally friendly green technology.
One of the points that must be raised is that these years, as people’s awareness of environmental protection has increased, environmental protection requirements for printed materials have also been raised. This requires book designers to meet the design requirements and the operability of the printing process. At the same time, we must also consider environmental protection factors.
Compared with foreign countries, China's printing companies have a great advantage in designing book designs with a relatively high content of manual work, such as some boxes and packaging products. Many foreign companies will adopt design improvements provided by our printing companies. . However, for some design schemes that require higher levels of mechanization, the foreign printing companies must be stronger than the domestic printing companies. Foreign printing companies have invested a lot in chemical R&D. For example, some advanced printing materials such as transparent inks have brought very good results to book design.
The above-mentioned UV technology can be said to have been carried forward in China's printing industry. Our printing companies have brought out the effects of UV technology to the fullest extent. Printing companies abroad only use the UV in the printing process, which makes the place where UV is particularly bright. And our domestic use of UV and screen printing technology combination, the UV alone as a processing step in the printing process, not only where the UV is very thick, but also can add a lot of accessories in it, with the color change and Some special effects.
New process materials make design more beautiful
In order to achieve the unity of printing and design, the effect of design is perfectly reflected by the printing technology. As a designer, we must have a certain understanding and understanding of the printing technology and process, and it is best to participate in the production process and improve it. The understanding of the production process, fully communicate with the technical staff in the printing process to ensure the design results.
In addition, it is the grasp and understanding of new materials and processes in the market. Some art editors, in order to fully reflect their own value, tried to "make the book a good job and make a work of art." The problem is excessive pursuit of a sense of design, or the use of high-grade materials in large quantities, or the use of complicated techniques... It seems that only in this way can books be “collected” to be in line with international standards; only this can be called “book design”. . There are indeed many flashy books in the real world. All of them show the frivolity and shallowness of over-decoration. The extravagance and hypocrisy of expensive materials make the book binding lose its original instinct.
For example, the characteristics of some special papers, as well as special printing techniques, can make ordinary materials reflect unexpected special effects. For example, in the design of Xu Beihong, a large-scale art collection of Jiangsu Fine Arts Publishing Co., Ltd. printed by Baofeng Printing Co., Ltd., ordinary kraft paper is used as a raw material, and then kraft paper and cardboard are used to understand the characteristics of kraft paper itself. The beer was molded, and the word "Shenhong" on the book box and cover was screen printed and embossed. The exquisite craftsman won the unanimous praise of the experts and fully reflected the ornamental and high-grade nature of the book. Collection value. The book also won the title of "China's Most Beautiful Book" in 2005.
This shows that ordinary materials can also be well designed. "Xue Beihong" is a book that uses ordinary kraft paper. It is plain and yet elegant. The final result of the entire design not only looks very upscale, but also very simple, reflecting the author's own ideas. Then some disadvantages in kraft paper are overcome by some traditional process techniques. And the cover of the word is also directly imprinted on the kraft paper through high temperature and high pressure, which not only achieves a good design effect, but also matches the style of the entire book.
Book design is different from other designs. The book is three-dimensional. It is like a building with six faces. In the design process, each face requires the designer to consider it. It is indispensable and the book design must be infectious. There is charm that can impress person, and this charm comes from feeling of paper, weight of book body, size of size, form, color of letter, width and width of sky, foot, cut of whole book. Book design can not be imposed on others. Whether it can really arouse readers' interest in reading is the value of all its existence.
There are also some rules for the choice of ink, such as the Japanese ink has a very light and bright characteristics in the color performance, while the European ink is very pure and elegant color. Therefore, we must also consider these when designing different book printing programs so as to achieve better results and reflect the style of the book contents.
New concept promotes design services
At present, many printing companies have already taken the service ahead of schedule, and are involved in the process of cooperation with publishing houses in the early stage of planning and design. The core business philosophy put forward by Baofeng Printing Co., Ltd. is “not just printing”. Its meaning is to extend the “touching angles” of printing further, and to expand the service and business areas from professional printing to the industries related to printing. Services to win the market, for some large design projects, the company's investment is very large, basically are to repeatedly use a variety of processes to test, see the results, in this regard companies are not cost.
The technical staff of the printing company and the designers of the publishing house discussed the feasibility of the technology. The technical personnel of the printing company fully realized the understanding of the process and the materials, provided the designers with a reasonable improvement plan, and passed the existing technology and materials. Flexible use, better reflect the design features.
In the printing design process of some large collections of calligraphy and painting, the printing companies are repeatedly toning the originals. In addition to the use of advanced equipment and unified color management, it also repeatedly compared the differences between the proofs and the originals. The use of new technologies to solve difficult problems, so that low cost achieve high results, usually a printed book, printing companies to go to the press for many consultations, opened a dozen large and small meetings.
At present, many printing companies in China have undertaken a large number of printing operations for overseas prints, which has greatly improved the overall level of printing technology and technology in China, and laid a good foundation for the printing company to complete a better design program.
It is understood that most of the design departments of many publishing houses now also have professionals who understand the printing process. Their design solutions have been fully considered for the printing process and are easier for the printing company to adopt. However, some of the designs of many foreign advertising companies only consider the advanced nature of the design, but do not consider whether the printing technology and process can be achieved. So now more and more designers have come to the printing company in order to better complete the design program, listen to the views of technical personnel, and constantly improve their own design.
People rely on clothes and books rely on books. Although book binding is subordinate to the art of books, it is by no means a simple vassal. It has its own independence and is an enhancement and sublimation of the book. It should be said that book design has developed rapidly in recent years, but as a design aspect, it should fully consider the craft and practicality, artistic and scientific, and the use of paper and new materials.
