Book on demand printing solution

1. Chinese book publishing and printing market on demand

Print on demand (POD) is a new technology that enables publishers to publish and print only one book at a time. This technology has had a significant impact on the entire publishing industry. Generally, the publication and printing of books must be at least 1,000 copies, which means a large amount of investment and huge risks. Publishers must also pay for inventory costs for months or even years, and a multi-layer sales agency system Will increase the cost of transportation. Under such conditions, publishers are naturally reluctant to publish new works by young writers or small batches of reprinted books. The emergence of POD has the possibility of printing one book to thousands of books at a time, which has changed many aspects of publishing and printing. The most obvious change is that long editions and mass printing are no longer necessary, so printing a book The costs and other risks are almost negligible. The continuous maturity of POD technology has also become an easy option for authors who were forced to print books at their own expense. In addition, online booksellers have also transferred a large number of orders rejected by traditional printing to the new POD publishers, forming a new profit growth point.

For example, in China, there were 565 book publishing units in 2000, and a total of 143,376 titles were published in 2000, with new editions accounting for about 60%. Book sales in 1999 were 35.5 billion yuan, and book inventory at the end of 1999 was 24.1 billion yuan, accounting for 68% of sales. From 1997 to 1999, the three-year inventory increased by 39.7%. China's book publishing industry is a steadily growing industry, with an annual growth rate of 7% estimated from 2001 to 2010. The fastest growing demand in the entire book publishing industry is on-demand publishing (POD).

In the face of China's huge and fiercely competitive book publishing market, how to meet the requirements of rapid market changes and lower book inventory as soon as possible is a problem that every publishing unit must face. Book on-demand printing and publishing is an ideal solution, but it is limited by cost and traditional way of thinking. It is not widely used in China at present. In Europe and America, the annual growth rate of POD exceeds double digits. China's POD market is very huge, and small batches of book printing and publishing and many new book proofing are areas that have not been well developed.

Second, INDIGO and POD

Digital printing is a revolutionary printing method. It reads files from a PC or Mac or a storage device and prints directly onto the substrate without the need to produce a film during the entire process. Digital printing provides short version, change data text like mail, price list, manual, guide, poster, catalog, address list etc. Through the application of this technology, digital printing or on-demand printing has created conditions for small batches and rapid printing.

The great advantages of the digital printing process over the traditional printing process can be seen more clearly from the following comparison:

INDIGO, as a wholly-owned subsidiary of HP, provides a solid reputation guarantee for INDIGO digital printing equipment. INDIGO's high-quality, 4 to 7-color digital offset presses for digital printing are specifically designed to achieve maximum performance-price ratio. Nearly perfect image quality, unlimited color realization and substrate selection are all based on competitive prices. Combined with INDIGO's high-precision image (180lpi) and unique liquid electronic ink, it can produce consistent, colorful and glossy offset quality images. INDIGO can achieve more than 95% of PANTONE colors and fluorescent colors. The unlimited substrate range helps you develop different businesses and create high added value. INDIGO can also handle huge file stream processing and simultaneous printing. Automatic double-sided printing, electronic collation, professional customization and other functions are not possible with other digital printing machines.

INDIGO digital printing machine can very well meet the needs of China's POD. For many scientific and technical books, art books, university textbooks, internal publications, religious books, solicitation books, proofreading sample books and other businesses, INDIGO digital printing equipment has fully demonstrated its space. The advantages of INDIGO digital printing equipment can also be extended to other related businesses, such as: office document printing, color flyers and brochures, personalized database document printing, training manuals and conference printing distributions, posters and exhibits, newsletters and Announcements, project tenders and other high-end color short-version personalized printing services.

INDIGO's RIP technology is Adobe PS3 technology, which can accept any files produced by pre-press production and typesetting software. It perfectly supports MicroSoft Office and is an ideal solution for the typesetting and printing of Office series documents. INDIGO's powerful folding and typesetting function is especially important for book printing: just send a book to the printing machine in an orderly manner, and INDIGO automatically performs typesetting according to the binding requirements. Another advantage of INDIGO in the publishing and printing industry is that it can print documents that are typeset. Whether the file is QuarkXpress, FreeHand, CorelDraw, PageMaker, MicroSoft Office or Founder's typesetting system, INDIGO can do POD for you!

The advantages of INDIGO digital printing equipment are not only the quality of offset printing, the almost unlimited range of substrates, rich color expression (up to 7-color printing), powerful network functions and smooth workflow, but also cost advantages Black and white text printing or high-end color printing costs, INDIGO is lower in existing digital printing equipment.

3. INDIGO is the guarantee of the success of POD

The development trend of the printing industry is: high quality, on-demand, targeted, remote printing. Digital printing is a useful supplement to traditional offset printing, allowing publishers to adapt more flexibly to the changing needs of the market. The 21st century is a century of service, and winning customers means winning markets and profits. INDIGO, as a spokesperson for digital printing, will bring benefits to publishers in the following areas.
(1) Proofing of books and periodicals, printing of short edition books;
(2) The ascending e-Book market;
(3) Art album;
(4) Color book order form and book catalog;
(5) Personal books and portfolios;
(6) Color short version printing market.

INDIGO has successfully attracted the attention of the Chinese publishing industry, and has been selected by many units such as Guangxi Normal University to become a secret weapon facing the challenges of new technologies in the 21st century.