I. China Book Publishing on Demand Printing Market
Print on Demand (POD) is a brand new technology that enables publishers to print only one book at a time. This technology has had a significant impact on the entire publishing and printing industry. Usually, the publication of books requires at least one thousand copies, which means a lot of investment and huge risks. Publishers must also pay inventory costs for months or even years. At the same time, a multi-layered sales agency system This will increase the cost of transportation. Under such conditions, publishers are naturally reluctant to publish new works by young writers or republished books in small quantities. The emergence of POD has the possibility of printing one book to one thousand books at a time, which has changed many aspects of publishing and printing. The most obvious change is that long-run and large-volume printing is no longer necessary, so a book is printed. The cost and other risks are almost negligible. The constant maturation of POD technology has also become an easy choice for authors who were forced to print books at their own expense. In addition, online book sellers also transferred a large number of orders that traditional printing rejected to the new POD publishers, forming a new profit growth point.
For example, in China, there were 565 book publishing units in 2000. In 2000, a total of 143376 books were published, and about 60% of new books were published. In 1999, book sales were 35.5 billion yuan. Book inventory was 24.1 billion yuan at the end of 1999, and inventory accounted for 68% of sales. From 1997 to 1999, the three-year inventory increased by 39.7%. The book publishing industry in China is a stable growth industry. From 2001 to 2010, the annual growth rate is estimated at 7%. The fastest growing demand in the entire book publishing industry is on-demand publishing (POD).
Faced with China's huge and highly competitive book publishing market, how to quickly meet the market's rapid changes, reduce book inventory and other requirements, is a problem that every publishing unit must face. Book on-demand printing and publishing is an ideal solution, but it is limited by cost and traditional thinking. Currently, it is not universally adopted in China. In Europe and America, the annual growth rate of POD exceeds double digits. China's POD market is very large. Small batches of book printing and publishing and many new book proofing are areas that have not been well developed.
Second, INDIGO and POD
Digital printing is a revolutionary printing method. It reads documents from a PC or Mac or a storage device and prints directly onto the substrate. There is no need to produce a film during the entire process. Digital printing offers short editions, changing data texts like emails, price lists, brochures, guides, posters, catalogues, address records and more. By applying this technology, digital printing or on-demand printing creates conditions for small batches and fast printing.
The huge advantages of digital printing processes over traditional printing processes can be seen more clearly from the following comparisons:
INDIGO, as a wholly-owned subsidiary of HP, has provided a solid credit guarantee for INDIGO digital printing equipment. INDIGO Digital Printing's high-quality, 4- to 7-color digital offset presses are designed to achieve maximum performance-to-price ratio. Nearly perfect image quality, unlimited color realization and substrate selection are all based on competitive prices. In combination with INDIGO's high-precision image (180 lpi), the unique liquid electronic ink can produce consistent, colorful, glossy offset quality images. INDIGO can achieve more than 95% PANTONE color and fluorescent color. Unlimited range of substrates help you open up different businesses and create high added value. INDIGO is also capable of handling large file stream processing and simultaneous printing. Functions such as automatic double-sided printing, electronic splicing, and professional customization cannot be achieved by other digital printers.
INDIGO digital printing machines can meet the demands of China's POD very well. For many science and technology books, art books, university textbooks, internal publications, religious books, book-resolved books, proofreading books, INDIGO digital printing equipment has fully demonstrated its own space. The advantages of INDIGO digital printing equipment can also be extended to other related businesses such as: office document printing, color flyers and brochures, document printing of personalized databases, training manuals and conference printing distributions, posters and exhibits, newsletters and Announcements, project bids, and other high-end color short version personalized printing business.
INDIGO's RIP technology is Adobe PS3 technology. It can accept any files produced by prepress production and typesetting software. The perfect support for MicroSoft Office is the ideal solution for typographic printing of Office series documents. INDIGO's powerful folding typesetting function is particularly important for book printing: just send a book to the press in an orderly manner, and INDIGO automatically performs typesetting according to the binding requirements. Another advantage of INDIGO in the publishing and printing industry is that it can print documents that are being typeset. Whether the file is QuarkXpress, FreeHand, CorelDraw, PageMaker, MicroSoft Office or Founder's typesetting system, INDIGO can be your POD!
The advantages of INDIGO digital printing equipment are not only offset quality, almost unlimited range of substrates, rich color performance (up to seven color printing), powerful network functions and smooth workflow, but also cost advantages. Black-and-white text printing or high-end color printing costs, INDIGO is lower in the existing digital printing equipment.
Third, INDIGO is the success guarantee of POD
The development trend of the printing industry is: high quality, on-demand, targeted, remote printing. Digital printing is a useful complement to traditional offset printing, allowing publishers to be more flexible in adapting to the changing needs of the market. The 21st century is a century of service. To win customers is to win the market and win profits. INDIGO, as the spokesperson for digital printing, will bring benefits to publishers in the following areas.
(1) Proofing books and short books;
(2) Ascendant e-Book market;
(3) art album;
(4) Color book collection orders and book catalogs;
(5) personal books, portfolios;
(6) Color short-run printing market.
INDIGO has successfully attracted the attention of the publishing industry in China, and has been selected by many institutions such as Guangxi Normal University to become a secret weapon facing the challenges of the new technology in the 21st century.
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