The picture book printing pattern will change digital printing or become the primary influencing factor

Picture book printing has developed rapidly in recent years, accounting for more than 30% of the Beijing paper printing market. When the market develops, there will be variables. Variables are crises and opportunities. It depends on how we face it. At present, more than 90% of the album printing market is controlled by traditional printing. However, with the recent economic downturn, the customer base of printing companies is not living well, and they are also trying to shrink their expenditures.

The expenditure budget for publicity and planning will definitely be greatly affected. If the budget is less, these commissioned customers will save as much as possible on this expenditure. As for the arrangement of picture book printing, it will no longer be printed as in the past. A large number of them came out and were placed in the warehouse for immediate use. Instead, they were printed on demand, using as much printing as possible, and then printing again. The indisputable fact is that the current economic development in the world has contracted to varying degrees, which has affected the overall development process of the printing industry, but there is a special case, that is, digital printing, but it has become a group of dark horses in the printing industry, which can continue. Its better performance improvement is particularly prominent in the field of picture book printing. The origin of digital printing is in some European countries, and it is also a pioneer in the development of the digital printing market worldwide. The topic to be discussed today is: "The picture book printing pattern will change, and digital printing is the primary factor affecting it."

The current digital printing market does not include some strong foreign-funded companies and listed companies. For a considerable number of book printing units, the relatively affordable price is actually the digital printing equipment independently developed by China. While benefiting from their own enterprises, they also support national enterprises.

On the one hand, this is related to the characteristics of the printing market itself: its relevance to the vested interests of commissioned customers is higher than its relevance to the business growth of printing companies, which should be the primary consideration of major photobook printing companies.

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