The development of the printing of books and periodicals has been accompanied by human civilization and has gone through a history of more than a thousand years. However, in recent years, due to the rapid development of computer technology, humanity has entered the information age, making the printing of books and periodicals face unprecedented challenges. The author has a special liking for books and has a close relationship with printing (especially books and magazines). In the face of the increase in the number of media and methods of communication, as a printer, it is natural to consider some issues concerning the future of the printing of books and periodicals. This article focuses on the issue of how long book printing can still exist for the sake of everyone's reference, from the perspective of the existence of books.
There are two main types of printed main products: one is books (books, newspapers, etc.). The other category is packaging (publicity materials, packaging and decoration prints). Book printing mainly accomplishes the first task. That is to say, to answer the question of how long the printing of books and magazines can exist, the key is to answer the main product of the printing of books and books - how long can the books still exist?
Books are for readers to read. Reading is a kind of social behavior, practical activity and psychological process that obtain meaning from written language or other written symbols. Paper media publications have become the only object of reading for 1,670 years. Since the 1980s, the appearance of disks, CDs, video tapes, etc., especially in the 1990s, has seen a proliferation of objects for reading. There are reading newspapers (printing media), there are reading CDs, reading "net", reading video tapes, and reading ... ... reading has diversified, then the prospects of book printing?
First, reading books is a habit that people have cultivated for a long time. Although the network is developing rapidly, although it is possible to download five kinds of books through the Internet at a time, the "e-books," which are almost the same in weight and size as general books, have also come out in China. However, reading is a process of acquiring culture and knowledge and requires many times of chewing and taste. For such a demand, the speed of delivery is not major, and the reading process is crucial. In this process, without the aid of other auxiliary equipment, the advantages of books that are not limited by time and place conditions (of course, with light sources) are obvious, and the role of the network “fast” does not work.
Textbooks for primary and secondary school students are the highlights of the business of book printing companies. Although the "burden reduction" has brought disadvantages to the book printing industry, the "burden reduction" of primary and secondary school students is not only to reduce the weight of students' schoolbags, but also to reduce the pressure on students' learning, change the current learning content and learning methods, and improve The overall quality of students. The information from the book market in the past two years shows that the total amount of textbooks has dropped, but the total number of extra-curricular books for students has increased and the number of students has increased. This means that book and periodical printing companies cannot, as they have done in the past, live longer and have more than one hundred thousand, hundreds of thousands, or even millions. Shorter editions may be more lively in the future, the printing cycle will be shorter, and books will enter the market faster.
Second, there are "five sensations" in reading. Reading books not only read the content of the book, but also experience the cultural atmosphere and cultural atmosphere brought by the book. When a book touches the pages of a book, the time and space contained in the book spreads like a bird's wing, and the speed of reading changes with the content, and the mood fluctuates subtly. At this time, people will experience reading. Five Senses":
One is heavy feeling. The weight of the book, of course, is due to differences in materials and production. The book is hardcovered with books and books, so heavy that it is awe-inspiring. It is sitting in jeopardy. The light volume of the booklet is like a cup of tea, and it is light and light.
The second is the touch. When you read the book, you naturally touch the pages of the book. The potential expression is strong enough to bring out the book's personality. The rough or delicate texture of the surface of the paper, which is stiff or soft, will evoke the tactile freshness of the reader, which in turn makes people feel the taste and character of the paper. It is like a potential language and it is quietly moving.
The third is the sense of taste. When the book page is opened, the taste of the book rises, tangible or invisible, and the meditation can be heard. The odor of paper, the smell of ink, mixed with faintly, and with the tilt of the pages of the book, it was immersed in the quietness of the book.
The fourth is the sense of sound. The sound of turning the pages varies depending on the material. Some crisp, some dull, or slight, or heavy. In ancient China, books made by hand-wrapped paper were flipped to look like snow and rustling. The faint sound was soft, and now the common common reading papers are light and brittle. This is the book's auditory experience. .
The fifth is visual perception. Of course, as the overall existence of the book, it is important to count the number of visual sensations. The reader walks in between the lines and savors the flavours in the book. The process of reading inevitably leads to the taste of the readers. The silent meeting is full of feelings.
The book integrates text, drawing, and photographs into one, and book design creates a living circle for this form of living, like a habitat for time and space. "A book is a living body. This living body is not static. It is fluid. It must have vitality in order to impress readers." This revelatory discourse is truly an ethical criterion for contemporary book design. It constitutes an indispensable "book culture" that is not available on the Internet. Leaving a book, sitting in front of a computer, or holding a reader or e-book that can be connected to the Internet, although the content can be continuously changed, but the "book" that you directly feel has not changed. Every new book reads like a new life, and the feeling of facing a new world will definitely disappear.
Third, reading is a rational thinking process. The contents of the book are mainly expressed in words. Although individual images are needed, if coupled with a lot of images and sounds, it will affect the continuity of thinking. If the images and sounds are not properly equipped, they may make the readers lose their essentials. Just like the popular karaoke nowadays, many songs and music are accompanied by non-descriptive images. It really feels like a spiritual devastation. Also, reading "net" must have corresponding equipment, and no matter what kind of reading equipment it is, it will emit radiation harmful to humans, and it will consume energy. And the longer reading time, the more reading times, the more energy consumed, the higher the cost of reading, and reading without these problems.
Fourth, buying books, reading books, and collecting books are all linked together. Especially when it comes to buying a new book and putting it in a bookcase, it is not possible to own the rights to use the online version of the book. Many readers are not eager to read immediately after buying a book, they are not eager to read it at a glance, but they slowly appreciate it and carefully read it. Even if they read it, they will not easily lose it. With a book that can be seen and touched, there is a real, heavy feeling. This is also what the shadowless and invisible network does not have.
Let us finally look at a set of statistical data: At present, the global printing industry has 500 billion US dollars in annual sales, and it is one of the world's largest industries. Among them, the packaging industry has accounted for half of the printing industry in recent years. The total output value of the Internet has not surpassed the traditional printing industry. It is estimated that in 2005, the total output value of the Internet and various electronic media will be approximately 900 billion U.S. dollars, and the traditional printing and publishing industry will be approximately 470 billion U.S. dollars, which is basically the same as current sales. This shows that the impact of the Internet on traditional printing is enormous, but it does not mean that traditional printing has no place. Statistics only indicate that the traditional printing industry has reached saturation.
Therefore, whether it is from a reasonable point of view or from the perspective of the process of social development, we have reason to believe that at least in the past few decades, the book-type printed materials are still lingering. That is to say, in the coming decades, the printing of books and periodicals still has space for survival and development. At an important historical moment in the history of mankind, the world is undergoing extremely extensive and profound changes. The new scientific and technological revolution represented by information technology is developing rapidly. The process of globalization of the world economy has accelerated markedly, and the era of knowledge economy has come. This is both a serious challenge and a rare opportunity for the global printing industry. Printing has been accompanied by civilization since its inception. The printing industry will certainly play an increasingly important role in the building of socialist material and spiritual civilization in China. The world printing industry will certainly be even better tomorrow.
